LEGO Group Unveils Three More Building Sets From "The LEGO® Movi - 100.7 San Diego - True Variety - 1007sandiego.com

LEGO Group Unveils Three More Building Sets From "The LEGO® Movie 2: The Second Part" As Part Of Its Call For Families To Play Together

SOURCE The LEGO Group

-Consumer products across all relevant categories turn film sensation into lifestyle celebration-

NEW YORK, Feb. 12, 2019 /PRNewswire/ -- Following the film's opening nationwide, The LEGO Group unveiled today three additional building sets that join its broad collection of toys inspired by the new big-screen animated adventure "The LEGO® Movie 2: The Second Part" so that families can discover the joy of playing together. LEGO toys are displayed at American International Toy Fair in booth #1335 in Hall 3B of the Jacob K. Javits Convention Center from February 16-19.

Leading the next wave of film-inspired building sets is Queen Watevra's 'So-Not-Evil' Space Palace, including the Queen, Batman, Ice Cream Cone, Celeste, Royal Guard, Stars, and Hearts ($99.99 USD). A detailed Shimmer & Shine Sparkle Spa! includes the 'glampire' Balthazar, Flaminga, Lucy, Unikitty, Benny, Eight, and Archimedes ($69.99 USD). Finally, builders will love Emmet's Triple Deck Couch Mech, a next-level build upon Emmet's invention from the original film that can be rebuilt into a walking mech, featuring Emmet, Unikitty and Sweet/General Mayhem ($29.99 USD@Target stores).

Happy Families Play Together
Co-play with friends, siblings, parents, and care givers benefits child development and positively changes the family dynamic. According to the global Play Well Report[1], families that play together regularly are happier, less stressed and healthier than those that lead low-play lives. Ninety-percent of families that spend more than 5 hours a week playing together describe themselves as happy, a figure that falls to only 70% when less than five hours of family play is prioritized per week.

The study reports that play time strengthens family bonds, improves family communication, aids getting to know each other better, and accelerates higher order interpersonal, emotional and social skills. Playful family relationships build significant amounts of trust, empathy and tolerance, while fostering creative risk-taking and innovation. Family play time reduces anxiety, providing a safe way for them to "test drive" their emerging personalities and flex newly-acquired creative, cognitive and emotional powers.

Because play time is "awesomer together," the company offers families tips for how to prioritize play time, designed to accommodate any family's busy schedule, found by visiting lego.com/thelegomovie. Families are encouraged to share a photo of how they build together, using the hashtag #awesomertogether.

Ways to Play
"The LEGO Movie 2" building sets offer something for the entire family – from a LEGO DUPLO® set for young  builders, to detailed models of film moments, to an open-ended building box that celebrates the queen's shapeshifting abilities, to collectible minifigures, to a movie maker for building and editing original films to an elaborate display model fit for advanced builders. Sets include minifigures, minidolls and brick-built versions of film characters to inspire hours of building, rebuilding and storytelling fun. Twenty-four building sets and 20 collectible minifigures are available where toys are sold. More information at lego.com/thelegomovie 

"LEGO bricks have inspired imaginative and creative play around the world for over 60 years, whether it is creating your own personal world, or building entirely new universes with siblings, friends, parents or classmates during group play," said Skip Kodak, senior vice president, LEGO Americas. "We're thrilled that different building experiences have been so aptly depicted in the film, and we're hopeful that families will be inspired to discover that building, playing and connecting is 'awesomer together.'"

Consumer Products
"The LEGO Movie 2" Videogame will be available for Nintendo Switch system, PlayStation 4 computer entertainment system, the Xbox One family of devices, including Xbox One X, and PC. Players join Emmet, Lucy and a host of other heroic characters go beyond their world and save their friends from the strange inhabitants of the Systar System. The game's one-of-a-kind experience centers on open-world adventures with a strong emphasis on creative solutions to puzzles and building, such as using tools to create roads, change the landscape and build structures to unlock more rewards and missions. For more information, visit LEGOMovie2-videogame.wbgames.com

A deep roster of partners is introducing "The LEGO Movie 2: The Second Part" into dozens of lifestyle product categories. Fans will find Soft Goods such as apparel, backpacks, lunch kits, sleepwear, underwear, socks, bedding, beach towels, throws, and headwear; Hardlines such as clocks and watches, storage and display, lighting, costumes and roleplay, holiday ornaments, and water bottles. Paper Goods include stationery, greeting cards, wrapping paper, greeting cards, party goods, calendars and posters, and classroom exchange. Publishing includes chapter books, movie guides, sticker books, readers, reference books, activity books, and magazines.

About the Feature Film
"The LEGO Movie 2: The Second Part," which opened worldwide in 2D,3D and IMAX Friday February 8, reunites the heroes of Bricksburg in an all-new action-packed adventure to save their beloved city. It's been five years since everything was awesome and the citizens are facing a huge new threat: LEGO DUPLO invaders from outer space. The battle to defeat them and restore harmony to the LEGO universe takes Emmet, Lucy, Batman and their friends to faraway, unexplored worlds, including a galaxy filled with fantastic planets, strange characters and catchy new songs.  It will test their courage, creativity and Master Building skills, and reveal just how special they really are.

The film stars Chris Pratt, Elizabeth Banks, Will Arnett, Tiffany Haddish, Stephanie Beatriz, Alison Brie, Nick Offerman, Charlie Day, Maya Rudolph.  Directed by Mike Mitchell from a screenplay by Phil Lord & Christopher Miller, story by Phil Lord & Christopher Miller and Matthew Fogel, based on LEGO Construction Toys, it is produced by Dan Lin, Phil Lord, Christopher Miller, Roy Lee, and Jinko Gotoh; with executive producers Jill Wilfert, Keith Malone, Matthew Ashton, Chris McKay, Zareh Nalbandian, Ryan Halprin, Will Allegra, Chris Leahy. Trisha Gum is the animation director.  Patrick Marc Hanenberger is the production designer; Clare Knight, the editor; and Mark Mothersbaugh, the composer.  Warner Bros. Pictures and Warner Animation Group present, in association with LEGO System A/S, a Rideback/Lord Miller/Vertigo Entertainment Production, The LEGO Movie 2, distributed by Warner Bros. Pictures.  Visit thelegomovie.com

LEGO, the LEGO logo, DUPLO, the Minifigure and the brick & knob configuration are trademarks of the LEGO Group. © 2019 The LEGO Group.
THE LEGO MOVIE 2 © The LEGO Group & Warner Bros Entertainment Inc. 
BATMAN is trademark of and © DC Comics.

About the LEGO Group 
The LEGO Group is a privately held, family-owned company with headquarters in Billund, Denmark, and main offices in Enfield, USA, London, UK., Shanghai, China, and Singapore. Founded in 1932 by Ole Kirk Kristiansen, and based on the iconic LEGO® brick, it is one of the world's leading manufacturers of play materials. Guided by the company spirit: "Only the best is good enough", the company is committed to the development of children and aims to inspire and develop the builders of tomorrow through creative play and learning. LEGO products are sold worldwide and can be virtually explored at www.LEGO.com

[1] The LEGO® Play Well Report 2018. The research is a cross-cultural survey of attitudes and behaviors undertaken in nine countries – China, Denmark, France, Germany, Russia, Saudi Arabia, Mexico, UK and USA.

 

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